With new markets, breakthrough product launches, and a growing e-commerce community around us, 2025 became a year shaped by real momentum. Every step we took moved us closer to smarter payments, long-term growth, and world-leading experience across the Nordics.
We opened the year with energy across markets, product updates, and a strong focus on our merchant community (as always!).
We began 2025 by strengthening the core merchant experience. Flexible Payouts gave merchants greater control over liquidity, payout timing, and multi-store administration – creating faster, clearer, and more cost-efficient money management. Shortly after, Smart FX enabled merchants to receive payouts in their preferred currency, reducing unnecessary banking fees and simplifying cross-border operations. These upgrades were more than product releases. They set the foundation for a year of broader improvements to our Nordic merchant offering.
With that momentum in place, we also took one of our most important strategic steps: the official launch of Qliro in Finland. Under the leadership of Country Manager Ted Kyander, we established our local presence and welcomed the first wave of Finnish merchants into the Qliro ecosystem.
Merchant success stories remained central to our journey. In Q1, we highlighted brands like Flowlife, Nelly, Swedish Tonic, Geggamoja, each demonstrating smarter checkouts, higher conversion, and efficient payment flows. We also launched our partnership with Bits Technology, automating key parts of merchant onboarding and enabling faster, more secure activation.
To round off the quarter, we connected with merchants and partners through industry gatherings – from NRF and Retail All-Stars in New York, which reinforced the international outlook of the year, to D-Congress back home. These touchpoints strengthened our community focus while underscoring the strong product and commercial momentum that defined the start of the year. With 100+ SME merchants signed and renewed traction across Sweden and Norway, Q1 set a solid foundation for everything that followed.
As the first signs of spring appeared, we entered Q2 with a surge of product energy.
Invoice 30–60 days launched in Sweden.
Loyalty Sign-up introduced in checkout.
The second quarter was defined by some of our most important product milestones. The launch of Checkout Gen 3 introduced a faster, smarter, and more conversion-driven checkout experience. With a redesigned UX, improved performance, and a conversion-first approach, it became the core of our payment experience.
We continued to expand flexibility for shoppers with the launch of Invoice 30–60 days in Sweden, giving customers the option to pay after their next salary. Alongside this, we introduced Loyalty Sign-up directly in checkout, connected to CRM tools like Voyado or Klaviyo.
A major breakthrough also came with B2B payments from Two fully integrated into Qliro Checkout, enabling a unified checkout experience for both consumers and businesses. By bringing B2B into the same flow as B2C, merchants gained a single, conversion-optimised checkout that simplifies operations, reduces drop-off, and supports the commercial realities of mixed audiences.
New and expanded partnerships across platforms and technologies made it easier and faster than ever for merchants to integrate Qliro. We welcomed Brink Commerce, Omnium, and Krokedil into our composable ecosystem.
And throughout spring and early summer, merchant adoption continued to accelerate. With 200+ SME agreements signed in 2025, Q2 marked the moment when product and commercial momentum aligned. As a final highlight, E-com Summit Stockholm reinforced what sits at the core of it all – Customer Obsession. It was also here that our product vision took center stage, with our CPTO Evelin Kaup unveiling Checkout Gen 3 for the first time, marking a strategic shift in how Qliro drives conversion, loyalty, and long-term payment performance.
Q3 marked the quarter when our composable foundation delivered real, everyday value to merchants through new insights, platforms, and milestones.
The third quarter of the year began with a major backend milestone, as we completed the migration to the Vilja platform. This enables Qliro to configure and launch deposit products faster, with greater automation and flexibility. Shortly after, Qliro Insights became available to all merchants directly inside Merchant Web, bringing more precise data, performance visibility, and faster decision-making into the everyday workflow of hundreds of businesses.
Q3 also marked the launch of the new www.qliro.com, giving our product suite a sharper identity, clearer navigation, and a more modern expression of who Qliro is today. We also reached a major milestone: Qliro’s app surpassed 1 million monthly unique active users during the summer! A clear sign of the long-term value and engagement potential of our post-purchase experience.
We continued to strengthen our composable ecosystem, showing how partners and merchants were leveraging modularity and integration speed to accelerate growth. This included going live with Quickbutik and spotlighting fast-growing merchants such as Careless in Norway.
As autumn approached, the progress we made throughout Q3 gave us a natural lift into Q4. Strong adoption, a growing ecosystem, and a sharper product foundation all paved the way for a quarter defined by new releases, Nordic expansion, and meaningful moments with thee-com community.
With the community gathering in full strength and big product launches rolling out, the last stretch of the year picked up speed as we headed straight into peak season.
The last quarter opened with two of our most important community moments of 2025 – LINK Summit in Marbella and E-com Summit in Gothenburg.
It was also on the Gothenburg stage that one of our most significant launches of the year came to life, with the introduction of Upsell 2.0. This expansion of Qliro’s post-purchase offers to every major payment method – Swish, Vipps, MobilePay, Trustly, PayPal, Apple Pay, cards, and Qliro Pay Later – made us the first payment provider to enable upsell across all payment methods.
As another key product release in Q4, we expanded Invoice 30–60 days to Finland and Norway, aligning with local shopper behavior and supporting conversion during high-intensity shopping periods.
During Q4, we also advanced our AI capabilities. Our partnership with Legora strengthened contract analysis and legal operations, while the release of QAI, our AI assistant within Merchant Web, provided merchants with instant guidance and a faster way to activate key features. We also continued improving the Merchant Web experience by upgrading finance reporting, providing merchants with clearer settlement summaries and better VAT visibility.
We highlighted fast-growing merchants like Dyrekassen in Norway and Widetoes in Finland as clear examples of our Nordic expansion. Partnerships deepened as well, taking our collaboration with Ingrid and Askås to the next level and opening new opportunities with Refox, Inretrn, and Brizo across our composable ecosystem.
Black Week rounded off the year with record-breaking performance, including a 3% conversion uplift across all markets. For a deeper look behind the numbers, our Product Analyst Elsa von Otter highlighted the key behavioural shifts in her Black Week analysis.
As the year draws to a close, we’re rolling out new UX improvements in the Qliro App, with refinements shaped by continuous insights and testing. It’s a fitting end to a year defined by ongoing development and our ambition to deliver an even more world-class experience for both merchants and end consumers.
2025 closed on a high note with stronger products, deeper partnerships, and a growing Nordic footprint. As we move into 2026, our focus remains the same. Pushing performance, empowering merchant growth, and building the future of payments.