E-commerce is more competitive than ever. Brands invest heavily in marketing and conversion to win the moment of checkout. But what happens after the purchase is often overlooked – even though that’s where the real relationship begins.
At Qliro, we believe that checkout is the starting point. That’s why our approach covers the entire customer journey, from conversion to repeat purchase. We call it the Qliro Flywheel.
In this guide, we’ll show how you can create WOW experiences after checkout using Qliro’s most effective post-purchase features, and how small, intentional moments can turn transactions into lasting customer relationships.
Before diving into the steps, let’s briefly explain what WOW actually means. It's not about big promises or one-off moments. That’s why our approach is structured around the Qliro Flywheel – a continuous growth loop powered by three connected drivers, all accelerated by performance at the core.
It starts with Convert, building trust at checkout, while Maximize creates more value after purchase, and WOW is where satisfaction turns into loyalty. They're all powered by Accelerate in the center, which drives performance and optimization across the journey.
Let's dive in to the WOW-part together!
Loyalty Sign-up is part of the Maximize stage in the Flywheel, designed to increase value and unlock more opportunities from each purchase, but it also marks the starting point of WOW.
Creating WOW experiences starts with making it easy for customers to stay connected. With Loyalty Sign-up, customers can join your membership or loyalty program directly in the Qliro Checkout – without extra steps, forms, or friction.
By integrating Loyalty sign-up at the moment of purchase, you capture interest when it’s at its highest. A single transaction becomes the starting point of an ongoing relationship, not just a completed order. This feature integrates seamlessly with CRM platforms such as Voyado and Klaviyo, allowing you to sync customer data, personalize communication, and recognize returning customers from their very first interaction.
This approach delivers measurable impact, not just better experiences. According to Voyado, retailers with a loyalty management strategy see up to an 84% increase in additional sales.
Action: Review how easy it is for customers to join your loyalty or membership program today. Is sign-up frictionless at the moment of purchase?
Customers don’t just want clarity and control during checkout. They expect it after the purchase as well. They want to know what they owe, when to pay, how to manage returns, and where to turn if something feels unclear. When this information is scattered, the post-purchase experience quickly becomes stressful instead of reassuring.
Bringing everything together in one place makes a real difference. When customers can manage payments, track invoices, handle returns, and access support on their own terms, the experience becomes calmer, more transparent, and easier to trust.
The Qliro App is designed to support exactly this. It gives customers a single view of their purchase, with the flexibility to choose how and when to pay. Smart reminders via push, SMS, or email help customers stay on track, while flexible payment options make it easy to extend due dates, split payments, or pause an invoice during a return.
Action: Map out where customers manage payments, returns, and support today. Are these experiences gathered in one place, or scattered across channels?
Clear communication is a core part of any WOW experience. Customers want to know what to pay, when to pay, and how – without confusion or surprises. That’s why smart reminders play such an important role. Rather than adding noise, the goal is to guide customers at the right moment with clear, helpful messages. Push notifications, SMS, and email reminders with optimized copy and clear due dates make payments feel simple and predictable. Not stressful.
No one likes late fees or surprises. With timely reminders and instant payment confirmations, customers always know where they stand. There are no hidden charges, no confusion, and no unnecessary friction.
At Qliro, we’ve invested heavily in optimizing post-purchase communication. As a result, we’ve reduced reminders by 25%, proving that less noise creates more trust.
Action: Look at your post-purchase communication flows. Are reminders clear, timely, and helpful – or do they risk creating unnecessary noise?
Turning shoppers into members, as mentioned, is an important first step. But loyalty doesn’t stop there. The real challenge is staying relevant and continuing the conversation after checkout, when attention is short, and competition is just a click away.
That’s where Loyalty Driver comes in. It helps you keep customers in your ecosystem by extending your own campaigns directly into the Qliro app. Using your own design, tone of voice, and links, you create a fully branded space where customers engage with your brand – without any distractions or competitor ads.
By meeting customers where they already manage their payments, Loyalty Driver turns post-purchase moments into natural opportunities for re-engagement. Merchants using Loyalty Driver see up to 10% higher click-through rates to their campaign pages and stronger retention long after the first purchase.
Action: Identify where and how you stay present after checkout. Are you continuing the conversation, or disappearing?
The way support is delivered can make all the difference when questions arise. At Qliro, we believe real WOW experiences are built at the intersection of smart technology and real understanding. That’s why we at Qliro are particularly proud to offer local, human support for both consumers and merchants across the Nordics – designed to be helpful, knowledgeable, and reassuring when it’s needed most.
For consumers, support is easy to access in several ways, from speaking to a real person over the phone to reaching out via our smart chat, integrated with our FAQ and the Qliro App. This makes it simple to get guidance when managing payments, reminders, or returns, without unnecessary friction.
For merchants, support goes beyond day-to-day questions. Dedicated contact points and close collaboration help ensure smoother operations over time. In some cases, even shapes product development. Features like Upsell 2.0 are examples of solutions developed together with merchants, based on real needs and real feedback.
Action: Review how customers and merchants move between self-service and support. Is it easy to get help when needed, without breaking the experience?
WOW isn’t created in one moment. It’s built step by step across the whole journey. By combining clear communication, flexible payments, self-service, loyalty drivers, and smart support, you create experiences that build trust and keep customers coming back. When these elements work together, WOW becomes scalable. That’s what our Flywheel Commerce model enables.
Because checkout is not the end of the journey. It’s the beginning of loyalty.
✔️ Make it easy for customers to join your loyalty ecosystem
✔️ Give customers control through clear self-service
✔️ Communicate clearly with smart, timely reminders
✔️ Keep customers engaged beyond the first purchase
✔️ Back it all up with smart and accessible support
Good luck 👋
If you’re curious to dive deeper into how we work with WOW, Jens Rygg shares more insights in one of our blog posts and explains why trust is a key ingredient in any WOW experience.