Qliro in the Norwegian market – a conversation with Jens Rygg
Since entering the Norwegian market in the fall of 2024, Qliro’s presence has grown rapidly – expanding both the local team and the customer portfolio. To put that growth into context, we sat down with Jens Rygg, Country Manager in Norway, to talk about the journey so far, the importance of local presence, and how WOW experiences are created in practice.
A FAST-MOVING JOURNEY BUILT BY PEOPLE
Looking back on Qliro’s first phase in Norway, Jens describes the journey as intense, fast-paced, and above all, driven by the team.
“It's been a really fun and intense ride. By quickly understanding Qliro's essence, the team was able to engage with merchants early on. The message was clear – we're a challenger to the traditional providers, offering an updated solution with unique product features, at a more competitive cost. Supported by a great onboarding team and a merchant support that delivers beyond expectations, we managed to get many merchants live in record time."
In other words, a modern, flexible setup, combined with a local team, has enabled Qliro to move fast without compromising quality, partnerships, or culture. That combination is what Qliro’s WOW experiences are all about.
WHY LOCAL PRESENCE REALLY MATTERS
Payments are deeply connected to trust, and trust is most effectively built locally. For Jens, being present in the Norwegian market isn’t a “nice to have”, but a prerequisite for building long-term success.
“When you have a local team, you gain insight into what is needed to win the market. Especially with a team like ours, who's curious and listens to the needs of merchants and consumers. By building trust and applying strong local market knowledge, the team has helped many merchants upgrade to Qliro. The result is post-purchase experiences that enable merchants to truly WOW their customers – beyond what traditional providers make possible."
That local presence doesn’t just shape the post-purchase experience. It supports the entire customer journey. From understanding market expectations and merchant needs, to implementation, onboarding, and long-term collaboration. Throughout the process, the local team handles complexity in the background, enabling experiences that feel effortless for both merchants and their customers.
Photo: Part of Qliro’s Norwegian team
LESS NOISE, HAPPIER CUSTOMERS
One concrete example of how Qliro creates seamless post-purchase experiences is the focus on smarter communication.
“We’ve spent a lot of time refining our tone of voice, timing and channels across email, SMS and app notifications. Our communication makes sense, and together with adding AvtaleGiro – allowing customers to pay their invoices with one click – it’s a key reason why we’re seeing happier customers and big reductions in reminder rates."
As a result, we’ve significantly reduced the number of reminders. Less noise creates more trust, and trust is a key ingredient in any WOW experience.
A growth partner built beyond payments
For Norwegian merchants, choosing Qliro is about more than adding another payment method.
“Qliro is not a marketplace that sells your consumer data to international mega-merchants, nor an extension of a niche bank that offers loans and credit cards. With Qliro, you get a growth partner who focuses on conversion rate intently. Our checkout is modern, and our value-added features increase sales for our merchants. It’s simple numbers that we prove in every merchant interaction. Furthermore, we're a partner who dedicates resources to our merchants across multiple areas, strengthening the partnership rather than offering a buyer-seller relationship.”
With a strong local team and a deep understanding of the Norwegian market, Jens and his team are building more than just a payment setup.
“I love being part of this project, proving that you don’t have to be a bank or a marketplace to succeed in delivering a world-class payment service for both merchants and their customers. It is great being able to work with so many dedicated and smart people who truly believe in our mission of becoming a European leader within payments.”
Qliro’s journey in Norway is only getting started. Driven by a shared ambition to raise the bar for post-purchase experiences, Qliro enables merchants to create WOW moments that last.
👉 Ready to enable WOW experiences for your customers?